If you still think that mobile apps are exclusive for big brand name companies like Walmart or Bank of America, you are wrong. Nowdays more and more small and midsize businesses are taking advantage of the mobile trend, understanding that an effective mobile strategy is not only a mobile friendly website.
You will notice more small businesses interact with your everyday life through their mobile apps; the corner coffee shop, your neighborhood spa or the sport bar where you hang out with your bodies. All these companies are ahead of the game when it comes to taking their marketing to the next level. In average Americans spend more than 3 hours navigating on the phone.
Some of the benefits a Mobile App owner have: Be Visible to Customers at All Times, Create a Direct Marketing Channel, Provide Value to your Customers, Build Brand and Recognition, Improve Customer Engagement, Stand out from the competition and, Cultive Customer Loyalty.